Songza is a popular music streaming service that started in
2007 and some unique features that their competition does not have in their
arsenal. Songza uses data from the users location including the weather, mood
and activity of the user. A playlist is presented to the user and he/she has
the option to skip a track for a limited number of times, it also features the
ability to vote whether the current songs fits the users liking.
At the time the deal went down it was believed that Songza
was also in the sights of other companies which raised the value and buying
price of the takeover.
Google said they will bring no altercation to the service
and their goal is to incorporate the technology in their other services.
Songza is one of the smaller giants in the online music
streaming services although it is free. It has 5.5 Million listeners as opposed
to the 90 million of Pandora. It is
obvious why Google went for Songza, they use the users input and situation
rather than algorithms based on popularity which as we all know is Googles
strong point and never ending quest for relevant advertising.
No comments:
Post a Comment